Awards and Recognition



2018 Daily Herald–Reader’s Choice Award for “Best Thrift Store”

2018 Commuter Ads Creative Award–Best Non-Profit Message



2017 Charity Navigator-4-Star Rating

2017 RFW–Employer of the Year award presented to Goodwill

2017 Daily Herald–Reader’s Choice Award for “Best Thrift Store”

2017 Shepherd Express– Reader’s Choice Award for “Best Thrift Store”

2017 Annual CNIC Culinary Competition–1st place by Goodwill Great Lakes chefs

2017 Yelp–Best Thrift Store in Wisconsin- Retique



2016 Daily Herald Reader's Choice Award for "Best Thrift Stores"

2016 Shepherd Express Reader's Choice Award for "Best Thrift Store"

2016 Milwaukee Business Journal's Top Milwaukee Area Community and Human Services Charities List

2016 Wellness Council of America (WELCOA) -- “Gold Well Workplace Award” -- Goodwill is named as One of America’s Healthiest Companies.

2016 Charity Navigator 

2016 Milwaukee's Tenth Annual Chili Bowl Contest—1st Place Unique Chili Category, 3rd Place Vegetarian Chili

2016 CorTec Software Customer of the Year

2016 Wisconsin Restaurant Association (WRA) Foodservice Expo—Most Innovative Design for Tabletop Design



2015 Shepherd Express Reader's Choice Award for "Best Thrift Store"

2015 Daily Herald Reader's Choice Award for "Best Thrift Stores"

March—Goodwill Industries International

"Distinguished Nominee," Tranyece Chatmon (Naval Station Great Lakes) for 2015 GII Award Program: Achiever of the Year

March—Midwest Foodservice Expo

  • Most Viable Award for "Seaside Dining" table design
  • People's Choice Award for favorite table design "Seaside Dining"


2014 Daily Herald Reader's Choice Award for "Best Thrift Stores" 

2014 Suburban Family Magazine Reader's Choice Award for "Best Thrift Shop"

2014 Daily Reporter Publishing Company—"The Wisconsin Law Journal" Women in Law honoree Joan Bartels Farrell

2014 Clear Channel Outdoor OBIE Award  

  • Silver Award for 2013 Halloween Billboard
  • Finalist Award for 2013 Mission Billboard

Goodwill Industries International selected as the Disability Non-Profit Brand of the Year

August—Fond du Lac Reporter  

  • Reader's Choice Winner for "Best Thrift Store"
  • Reader's Choice Runner-Up for "Best Consignment Shop"

October— NorthPointe Resources
Goodwill Great Lakes "Certificate of Appreciation" during National Disability Employment Awareness Month

October—Lake County Coalition
Goodwill Great Lakes recipient of the Organization Award Lake County Coalition to Reduce Recidivism