Who We Are

Goodwill is a non-profit organization that has been serving the community since 1919. Our retail stores are the primary economic engine that powers our mission: to provide training, employment and supportive services for people with disadvantages or disabilities who seek greater independence.

Last year, Goodwill provided services to more than 48,976 men and women with disabilities and disadvantages through various training and employment programs. Everything we do, every service we offer, every item we sell, improves lives, families and communities through the power of work.

We are the largest Goodwill in the world, with more than 5,600 employees who were paid $168 million in wages and benefits at nearly 92 locations throughout our 23-county territory in southeastern Wisconsin and metropolitan Chicago. 

Today Goodwill has several distinct business units that provide valuable services to companies and government agencies in our service area. Our social and business enterprises also help generate revenue to support our mission, while providing training and employment opportunities for those we serve.

These include:

Goodwill TalentBridge

Goodwill Workforce Connection Centers

Goodwill Great Lakes
Goodwill Laundry & Linen Services
Goodwill Community and Day Services