Who We Are

Goodwill is a non-profit organization that has been serving the community since 1919. Our retail stores are the primary economic engine that powers our mission: to provide training, employment and supportive services for people with disadvantages or disabilities who seek greater independence.

Each year, Goodwill serves more than 65,600 men and women with disabilities and disadvantages through various training and employment programs. Everything we do, every service we offer, every item we sell, improves lives, families and communities through the power of work.

We are the largest Goodwill in the world, with revenues over $300 million. We have more than 6,114 employees who were paid $164.8 million in wages and benefits at nearly 100 locations throughout our 23-county territory in southeastern Wisconsin and metropolitan Chicago. We employ more people with disabilities (25% of our workforce) than any other private-sector business in the area.

Today Goodwill has several distinct business units that provide valuable services to companies and government agencies in our service area. Our social and business enterprises also help generate revenue to support our mission, while providing training and employment opportunities for those we serve.

These include:

Goodwill E-cycle
Goodwill TalentBridge

Goodwill Workforce Connection Centers

Goodwill Great Lakes
Goodwill Laundry & Linen Services
Goodwill Manufacturing
Goodwill DataShield
Goodwill Community and Day Services